About this Campaign

We are now producing nearly 300 million tonnes of new plastic every year and half of this is for single-use. We want to challenge society's perception that this indestructible substance can be treated as 'disposable'. By committing a pledge to “rethink Plastic” you can become advocates for this issue - creating real social change toward how we think about plastic and the steps we can all take to safeguard our oceans, animal life, and our own health. Be part of the solution - not the problem.

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